The Music Industry

With bonds growing stronger between broadcast media and the music industry an increasing number of advertisements are using music. Continually changing technology has had a huge effect on commercials with the music industry determining rather than reflecting the popularity of particular songs. This has also created many advertisements where music has been the primary source with visuals being tailored to fit the music. This, coupled with technological revolution, has increased the access that people have to music, with a rise in popular music radio and music television.  

One of the most expensive advertisements that has been made recently was the Guinness Surfer commercial for their new campaign: GOOD THINGS COME TO THOSE WHO . . . WAIT.  This advertisement cost almost £1 million to make, and took over a year to complete.

Click on the play button to listen to Phat Planet by Leftfield.  The track that was adapted for use in the advertisement.