The Great American Life and Death of Andy Warhol</head>
Warhol and his expanding profit line






Warhol; '65 Liz 1965 (& reverse adaptation) © 31

Warhol produced a record number of paintings during his life-time, due to his assembly-line means of production and his use of the same images again and again in slightly varying formats which despite the resultant sameness were in effect Warholian originals. Warhol quite blatantly confessed that where possible he would increase the value of his paintings by various means;

"You see for every large painting I do, I paint a blank canvas,
the same background colour. The two are designed to hang together however the owner wants...
.it just makes them bigger and mainly makes them cost more."

He cites the example of a Liz Taylor painting;
"3 feet by 3 feet, in any colour you like with the blank canvas costs $1600. Signed of course."9.

Such blatant honesty did not put buyers off. After all, the canvas still displayed that all important feature of the Andy Warhol signature.


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Created by Joanne Patterson
Last Updated: 11 June 1997
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